Turn insights into action.

Turn insights into action.

Google Analytics 360 gives your business the tools you need to better understand your customers. You can then use those insights to take action, such as improving your website, creating tailored audience lists, and more.

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How analytics tools can help.

How analytics tools can help.

How analytics tools can help.
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    Understand your customers.

    Understand how your site and app users are engaging with your content so you know what’s working and what’s not.

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    Unlock new insights.

    Access Google’s machine learning capabilities to help surface new insights.

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    Connect insights to results.

    Use insights from your analytics to drive real impact with connections to Google’s advertising and publisher products.

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    Make your data work for you.

    Analyze data quickly and encourage collaboration with an easy-to-use interface and shareable reports. You can also use the built-in connection to Google Cloud to access powerful tools for identifying insights.

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Google Analytics 360 has given us more transparency into our data. We’re now connecting information about our digital touch points and sharing these customer insights across our entire company.

Martijn van der Zee, Chief Digital Officer, Rituals

The power of 360.

Access premium capabilities such as advanced analysis, unsampled reports, Google BigQuery export, data-driven attribution, and more to get the most from your analytics.

See all analytics 360 features
The power of 360.
Designed to work together.

Designed to work together.

Connect with other Google and partner solutions while working in Analytics 360 — for a seamless workflow that saves you time and increases efficiency.

Designed to work together.
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    Google Ads

    See your ads and website performance data together in the Google Ads reports in Analytics 360. You can also import your Analytics goals, e-commerce transactions and metrics into your Google Ads account.

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    Display & Video 360

    Connect Analytics 360 with Display & Video 360 so that you can reach the specific audiences you care about with greater precision. You can also view the performance of your Display & Video 360 campaigns in Analytics 360 to better understand results.

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    Connect Analytics 360 with Salesforce to get the full view of what’s working and what isn’t as customers engage with your ads, websites, sales teams and more.

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Find an analytics solution that fits.

Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not.

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Bain report: How top brands grow with timely customer connections.

New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment.

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Bain report: How top brands grow with timely customer connections.