Work with Partners

Achieve your marketing goals with the right expert partner. Discover Google Marketing Platform Partners and Advertising Technology Partners

Expert help, when you need it

Expertise

Partners are vetted by Google so you can trust you're working with a company who knows our solutions and can provide the expertise you are looking for.

Flexibility

Our partners offer a broad array of products, services and multiple engagement models — including self-service, full-service and hybrid — to meet the specific needs of your business.

A full toolbox

Whether you're looking for help with strategy, media management, system integrations, measurement and attribution or more — our partners offer the right combination of tools, expertise, services and products.

Find the Right Google Partner:

Google Marketing Platform Partners

Find partners that are certified by Google to provide marketing services from campaign management to analytics.

Advertising Technology Partners

(IN BETA) Find partners with integrations to support your ad measurement goals on YouTube, Google Video Partners, and Search inventory.

Google Marketing Platform Partners

Whether you're looking for help with a single project or a bigger, long-term partnership, Google Marketing Platform Partners have the resources and expertise you need to help you achieve more with your marketing.

When a company has a partners badge, it means they've been carefully vetted and meet our standards. It also means we consider them to be a trusted business partner in providing the kind of support you need to be successful.

Find a Partner’s Specialization

Partners specialize in one or more of the following areas. Explore our partners to find one that's right for you.

Display and video advertising

Need help with your media strategy, planning, buying, trafficking, and optimization including programmatic buys across display and video? These partners are the experts who can help.

Search advertising

These partners create and optimize search and other performance channels including keyword strategy and budget planning.

Analytics and testing

These partners provide data strategy, data collection, testing, reporting, and dashboard services for websites and mobile apps.

Creative design

These partners are creative experts and provide services to support your display and video advertising creative needs.

Advertising Technology Partners

The Advertising Technology Partners website and directory provides information on independent companies that have advertising integrations with Google. Whether you’re looking to maximize reach, build consideration and interest, or drive outcomes, these partners can help you meet your business goals on Google media.*

The Advertising Technology Partners program includes select third-party ad measurement partners and product categories available on YouTube, Google Video Partners, and Search inventory, and is not a complete list of partners that support measurement across Google media. Additionally, new product categories may be added over time.

Find a Partner to Support Measurement

Advertising Technology Partners have an integration with Google for one or more of the following ad measurement product categories.

Brand Lift

Brand Lift partners measure the effectiveness of a YouTube brand campaign by surveying an audience of users who were either exposed to ads in a campaign, or eligible but not exposed. The survey quantifies the incremental change that the campaign had on brand perception and user behavior. Key metrics include Lift in Awareness, Consideration and Purchase intent, Cost Per Lifted User, Total Reach and Frequency.

Brand Safety

Brand Safety partners provide independent verification and transparency into the brand safety and suitability of ad placements on YouTube and Google Video Partners inventory, based on global industry standards defined by the Global Alliance for Responsible Media (“GARM”). Key metrics include GARM brand safety and GARM brand suitability.

Enhanced conversions for web

Enhanced conversions for web can improve the accuracy of your conversion measurement on YouTube and Search to unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first party conversion data from your website to Google in a privacy safe way. Enhanced conversions for web partners can streamline implementation and troubleshoot setups through additional technical support.

Geo Experiments (GeoX)

GeoX partners help advertisers understand the return on their investments across YouTube, Google Video Partners, and Search inventory by measuring the impact of media on driving incremental offline sales volume leveraging small and controlled geo-based tests under live conditions. Key metrics reported include % lift in sales, incremental sales and return on ad spend (ROAS).

Reach

Ad Reach partners provide advertisers and agencies with independent measurement of the audience and reach of their cross-media advertising campaigns on YouTube and Google Video Partners inventory. Key metrics include impressions (inclusive of co-viewing), unique audience reach, frequency, and on-target %.

User Sales Lift

User Sales Lift partners measure how effective YouTube campaigns are at moving CPG products off the shelves, helping brand advertisers optimize their spend based on performance insights. Key metrics reported include % lift in sales, incremental sales and return on ad spend (ROAS).

Viewability and Invalid Traffic

Viewability and Invalid Traffic partners provide independent and transparent measurement of video and display inventory on YouTube and Google Video Partners sites. Key metrics include viewability, audibility, watch time, and fraud/bot detection, based on global industry standards and proprietary vendor methodologies.

For more information about these product category integrations, please refer to the general integration information here.

Explore the Directory

Explore the directory to learn more about Google’s Advertising Technology Partners. When a company is listed in the Advertising Technology Partners directory, it means that they have an integration with Google to support your marketing objectives for one or more of the product categories above, and that they are a member of this Advertising Technology Partners program.

*Information in the directory is provided for reference only, and is subject to change. Advertising Technology Partners provide independent measurement solutions on Google media. As such, Google is not responsible for and makes no warranties or guarantees about (i) any third-party company, product, or information listed in the directory, or (ii) the coverage or availability of any third-party product on Google inventory (e.g. for a certain inventory type or ad format, in a given country, etc.). Inclusion in the program and directory is not an endorsement from Google. Please conduct your own due diligence of any company that you choose to work with.

Find your perfect match

From campaign strategy to execution, validation and beyond, our partners provide the perfect fit for your needs. Find your perfect match.

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