Empirical Path

Success in digital measurement takes the right people, processes & platforms. Empirical Path applies MBA perspective to solving complex analytics issues. By focusing our practice on marketing data, we’ve gained the in-depth knowledge of implementation & integration needed to deliver lasting results.

Since 2002, data-driven organizations like Business Insider, AT&T, The Brookings Institution & the U.S. General Services Administration have trusted Empirical Path because of our deep experience across products like Google Analytics 360, Tag Manager, Big Query, Google Cloud Platform & Optimize.

Partner type

Sales Partner

Product certifications

Data Studio
Tag Manager

Certified offices

Atlanta, Georgia, United States
(404) 445-7272

Case studies


Created: May 08, 2014 | Updated: Mar 21, 2019


Highly recommended

We have worked with Elizabeth and Empirical Path on a few Google Analytics & Tag Manager implementations now and have been pleased every time. Elizabeth is very thorough, works well with our developers, and has helped us to create multiple custom reports tailored to our needs and business.
anjanette.bunce@ithaka.org | March 21, 2019

Fabulous job

Empirical Path has helped us on the onboarding of Google Tag Manager as well as training and best practices. We are impressed with all their knowledge and very happy with the support they provide.
arodriguez@studentclearinghouse.org | March 19, 2019

Outstanding Service

We engaged Empirical Path at a time where we were experiencing rapid digital growth and were looking to build and enhance our ecosystem as it pertained to digital measurement and attribution. Empirical Path were the perfect partners on this quest, helping us implement Google Analytics in an effort to fulfill our goals. They were very supportive throughout the process, giving honest feedback so that we could level set properly, and lending their expertise leading to a successful implementation.
Jason Dekyi | Oct. 8, 2018

Expert Analytics Partner

We have been working with Empirical Path for many months and we have been extremely happy with their analytics and tracking expertise. As an agency we have many requests from clients to ensure digital marketing efforts are tracked correctly. Empirical Path has been a huge asset in making sure we meet client demands correctly and in a timely manner.
saraw@closedloop.com | Sept. 5, 2018

Fantastic Agency Partner

We have been working with Empirical Path for the last 5+ years on implementing complex Google Tag Manager builds. They are laser-focused on digital measurement only (web & app analytics and tag management), which is a perfect compliment to our design and web development shop. Jay, Jim and their team is easy to work with, listens, and provides near instant support. Could not recommend more!
adam@azds.com | Sept. 5, 2018

Analytics Manager, Clarks US

During our latest website re-launch, Empirical Path successfully migrated more than 30 complex marketing tags from Ensighten to Google Tag Manager. They were thorough, responsive and easy to work with. We continue to partner with them for ongoing support
anonymous | Aug. 21, 2018

Great Partners to grow your sales!

Empirical Path worked with Taco Mac to set up custom Google Analytics using Google Tag Manager in order to measure key KPIs such as social media advertising campaigns, online ordering conversions and email sign ups. We used the data to make significant changes to our online philosophy and grow our revenue. These guys are smarter than me and helped me look good!
Kim Jensen-Pitts with Taco Mac | July 28, 2018

Interactive Marketing Coordinator

As someone who was new to Google Analytics, Empirical Path has helped immensely. I've learned a lot thanks to the work they've done for us and I would highly recommend them to anyone who wants not only quality work, but also a better understanding of GA.
Halleigh Amsden | Aug. 20, 2014


We have been recommending Empirical Path now for a couple of years to our clients for their more complex Google Analytics implementations. We have always found them to communicate very effectively their recommendations and then deliver quality work in a timely fashion. Great company to work with.
fred@twentysix2.com | Aug. 20, 2014