KeyMetric Call Analytics
Nearly 65% of all online visits result in a phone call. So it just makes sense to track your inbound phone calls and conversions with the same depth of intelligence as your online engagements and conversions right? We agree - so we built the worlds' most usable call tracking and call analytics tool.
KeyMetric adTrax gives you instant access to up to the minute "Smart Data" to easily measure and diagnose the effectiveness of your advertising, media, social media and content investments across every event and engagement - even when your customers pick up the telephone.
Easily Connect Every Inbound Phone Call to its Originating Sources Including Referring Traffic Source,Referring Domain, Search Engine & Network,Content Network, PPC Keyword, Ad Source, Media Buy, Social Network & More!
KeyMetric adTrax seamlessly pushes phone call conversion data to Google Analytics. This feature supports those customers who wish to also view their call conversion data in Google Analytics with other events and goals. Simply provide KeyMetric with your Google Analytics Account ID. That's it. No changes are required to your website or Google Account. And once your KeyMetric call data is integrated with Google Analytics, you can seamlessly import it into Google AdWords to view as conversions.