Technology Partner

Needl Analytics Ltd

Automates the process of finding insights hidden within your Google Analytics data within minutes. Saving you time so that you can work on the conclusions rather than sifting through endless Google analytics reports.

Deep down in your Google Analytics reports, hide combinations of segments which perform better than all the rest. Here lies the most potential to make you more money. Now there’s a simple way to find them for yourself. All you need is a Google Analytics account with goal tracking or eCommerce. We have developed Needl to save you time by automatically finding not only your best converting segments of data, but also those with poor bounce rate, weak converting and your highest impact.
Key features:
1. Run multiple sophisticated analysis on your GA data with our algorithms and identify your top data segments in minutes
2. Ranks the insights against their potential to improve your Google Analytics goal or eCommerce transactions.
3. Analyse all your traffic or select only your Adwords, Paid, Social etc
4. Track your best data daily to monitor the change.
5. Tell Needl what to look for by creating your own custom segments as well as your own sets of dimensions.

App Details


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Created: Sep 19, 2017 | Updated: Mar 13, 2018


No stone left unturned

We've used this tool extensively to pour over every segment Needl has flagged. Not all the results are actionable but there are enough gems in there to keep us coming back for a fresh look every week.
Chris England | March 13, 2018

Pulls out essential insights & saves time

I'm almost tempted to give Needl a less than perfect score -- so I can keep this secret little gem to myself! Needl definitely does what it says on the tin -- and more. Instead of spending countless hours digging through reports, it sifts through your data and identifies high impact insights, and it also helps you organise your workflow and ensure you actually act on your data. It's like having an army of analysts at your disposal. This one's a keeper!
Lars Nyman | Feb. 20, 2018

Revolutionary tool

Needlanalytics is the first web analytcs tool I have ever seen that can automate data analysis process to focus on core tasks for business. I think this tool not only can save thousand of hours in data analysis but also quickly shows what to do next! I love it.
Shakhboz Sidikov | Feb. 20, 2018

Great for Google Analytics Beginners

I am new to Google Analytics and Needl has been great for helping me to understand all the information that is provided. It's easy to use and shows me quickly information that I need to act on first.
Amy Fitzgibbons | Feb. 19, 2018

Fab Tool for Google Analytics Beginners

Being a new Google Analytics user I was looking for a tool that would help me understand website data quickly and efficiently. Needl has been great, it's an easy tool to use and provides me with all the relevant data I need to understand my analytics in more detail without being overwhelmed by all the various options in Google Analytics.
Jo Harrison | Feb. 19, 2018

Great App For Analytics Users

Needl is a wonderful tool for anyone who works in Google Analytics regularly. The app quickly analyses website data and offers up all segments that are best/worst converting or high/low converting and delivers them into an easy to digest list. These segments can then be tracked from within the app, or forwarded for action. All in all, a great app for optimising both your website and conversions by quickly focusing on the most important data hidden within the depths of your GA world.
Phil Byrne | Feb. 16, 2018