Nimbata Call Tracking
Nimbata's call tracking platform offers marketing analytics and insights on what drove customers to call a business. Similar to how clicks or conversions are tracked online today, the software intersects user journeys against an important but often ignored medium - the telephone.
Consumer journeys are complex and so is understanding what inspires callers to reach a business. Whether it's to generate sales leads or to service customer inquiries, much intelligence is left to be extracted. Bridging the gap between online & offline strengthens the connection between brands and their customers.
Nimbata offers a call analytics platform so that marketers are equipped with actionable insights to: optimize for sales, spend budgets more effectively, improve customer retention and enhance the visitor experience.
By attributing the marketing efforts that generated calls and ultimately drove sales, marketers finally obtain a true omni-channel view on what drives consumers to act.