Experian DPS

Experian DPS empowers auto dealers and their agency and vendor partners to make the most profitable, proactive and informed decisions for each unique dealership and market, based on empirical data rather than gut feel. Bring the power of dealership intelligence to every advertising decision.

Partner certifications

Certified Company

Product certifications


Technology Solutions

Dealer Positioning System (DPS)

String Automotive’s Dealer Positioning System empowers auto dealers to make profitable, proactive and data-based decisions. Our intelligence app provides actionable insights by combining Google Analytics and vehicle registration and demographic data with the dealer's own sales and inventory.