Gamers aren’t who you think they are
Infographic

Gamers aren’t who you think they are

New research from Ipsos reveals opportunities for marketers to engage key audiences, including ones you wouldn’t expect, in gaming apps.1 Women and men of all ages play — including key demographics and household decision-makers. Brands can reach them with in-app advertising throughout the day. Download the infographic to find out who’s playing gaming apps, and when they’re engaged.

  1. “Something for everyone,” Ipsos MORI mobile app research report commissioned by Google, U.S., July 2017

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