Google Surveys 360 helps Orbitz understand the “why” behind customer decisions
Case Study

Google Surveys 360 helps Orbitz understand the “why” behind customer decisions

Listening to the customer voice

Why do people make the decisions they do? With Google Surveys 360, Orbitz dug deep to understand that question, and then put what it learned to use to make insights-driven, holistic business decisions, improving the overall customer experience.

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