The consumer journey is becoming increasingly complicated. People are changing the way they purchase goods and services compared to just a year ago.
The technology that marketers are using to keep up with changing consumer behavior is getting more complicated as well. Google Marketing Platform brings together advertising and analytics, but as more new tools emerge to help marketers measure their users’ journeys, even advanced practitioners face another challenge: separate data sources that aren’t easily unified.
Marketers can meet this data challenge by using Google Marketing Platform and Google Cloud side-by-side. To help you use these two platforms together, we’ve put together a guide that highlights best practices and features customer success stories from around the world.