Google Marketing Platform
Guide

Linking analytics and ads: The solution to today’s marketing challenges

The rise of mobile devices and new digital technologies has resulted in customer journeys that are more varied than ever. The brands that are growing are gaining a deeper understanding of today’s non-linear and fast-paced customer journey, and they’re using this knowledge to deliver relevant, personalised experiences.

In this new guide, marketers will find a clear, step-by-step playbook to help them make the most of Google Analytics and Google Ads. Learn how linking Google Analytics and Google Ads can unlock deeper insights and help teams create smarter campaigns. Then see how the advanced measurement capabilities in Analytics can offer a clear and specific understanding of campaign performance.

Read this guide to discover the benefits of bringing analytics and ads together – and the direct, actionable steps you can take to improve business outcomes.