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Small to medium-sized businesses just getting started with experimentation
Larger enterprises or those businesses with more sophisticated testing needs
Native integration with Google Analytics
Integration with Google Ads
Advanced customization (includes geographic and user attributes)
Support for single-page web applications
Google Analytics audience customization
Multivariate testing (MVT)
Simultaneous experiment capabilities
User and account administration
Support and services
Self-service Help Center and community forums
Services, support and SLAs provided by Google and global partner network