Choose the best solution for your business.

Decide which Analytics solution is right for you. Then sign up for free or talk to a sales representative to get started.

Perfect for…
Individuals and small to medium-sized companies
Larger enterprises that need it all
Multiple data collection options across websites, apps, and internet-connected devices
checkmark
checkmark
Data access via mobile app, API, email notifications, and more
checkmark
checkmark
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
checkmark
checkmark
Native data onboarding integrations with...
Google Ads, AdSense, and Search Console (formerly Webmaster Tools)
Google Ads, AdSense, Ad Manager, Display & Video 360, Search Ads 360, Campaign Manager 360, and Search Console (formerly Webmaster Tools)
Native remarketing integrations with...
Integration with Google BigQuery
N/A
checkmark
Analytics 360 audience sharing to Salesforce Marketing Cloud
N/A
checkmark
Advanced Analysis
N/A
checkmark
Funnel reporting
Basic
Advanced, customizable funnel reporting
Attribution modeling
Basic
Advanced, including data-driven model
Cross-property roll-up reporting
N/A
checkmark
Number of views per property
Max 200
Max 400
Custom dimensions and metrics per property
20 custom dimensions and metrics
200 custom dimensions and metrics
Data freshness
Not guaranteed
Guaranteed 4 hours under SLA (usually faster)
Unlimited data
N/A
checkmark
Unsampled reporting
N/A
checkmark
Access to raw data
N/A
checkmark
User and account administration
checkmark
checkmark
Support and services
Self-service help center and community forums
Services, support and SLAs provided by Google and global partner network
Payment options
Free
Invoiced monthly