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Individuals and small to medium-sized companies
Larger enterprises that need it all
Multiple data collection options across websites, apps, and internet-connected devices
Data access via mobile app, API, email notifications, and more
Advanced site and app reporting and segmentation (including real-time and user-centric reporting)
Native data onboarding integrations with...
Integration with Google BigQuery
Analytics 360 audience sharing to Salesforce Marketing Cloud
Advanced, customizable funnel reporting
Advanced, including data-driven model
Cross-property roll-up reporting
Number of views per property
Custom dimensions and metrics per property
20 custom dimensions and metrics
200 custom dimensions and metrics
Guaranteed 4 hours under SLA (usually faster)
Access to raw data
User and account administration
Support and services
Self-service help center and community forums
Services, support and SLAs provided by Google and global partner network