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Get to know your customers.

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

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See what’s in it for you.

See what’s in it for you.

See what’s in it for you.
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    Build a complete picture.

    Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.

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    Get insights only Google can give.

    Access Google’s unique insights and machine learning capabilities to help get the most out of your data.

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    Connect your insights to results.

    Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

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    Make your data work for you.

    Process and share your data quickly with an easy-to-use interface and shareable reports.

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Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.

Mariam Naficy, Founder & CEO, Minted

Dive into the details.

Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more.

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Dive into the details.
Designed to work together.

Designed to work together.

Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.

Designed to work together.
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    Google Ads

    Gain deeper insights into how users from your Google Ads campaigns engage with your site.

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    Data Studio

    Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.

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    Optimize

    Create custom site experiences using the audiences you’ve already created in Analytics.

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Find a solution that fits.

Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not.

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Marketo sees 10x higher conversion rate with Google Analytics.

Marketo used Analytics to learn about potential customers, educate them on products, and encourage completion of lead forms. The result was a 10x higher conversion rate.

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Marketo sees 10x higher conversion rate with Google Analytics.