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Smarter, simpler search.

Get the most from your search campaigns. Search Ads 360 helps you respond to an ever-changing market in real time and at scale.

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See what’s in it for you.

See what’s in it for you.

See what’s in it for you.
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    Respond in real time.

    Give your search campaigns an edge with up-to-the-minute data and Google’s bid automation.

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    Build connected campaigns.

    Get a clear view of how your search ads are affecting your marketing across all digital channels — all in one place.

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    Make better business decisions.

    Understand the customer journey and make more informed decisions with robust reporting features, attribution tools, and third-party solutions.

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Search Ads 360 provides us with the technology and the support we needed to manage awareness campaigns with performance KPIs. Following our success, we will implement this approach with other brands.

Gaetan Chambet, Head of Paid Search, IPG Mediabrands

Dive into the details.

Easily scale your enterprise search marketing with streamlined workflows, powerful reporting and automated bidding.

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Dive into the details.
Designed to work together.

Designed to work together.

Save time and increase efficiency with Search Ads 360 and integrations across the Google Marketing Platform.

Designed to work together.
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    Analytics 360

    Tap into data from Analytics 360 to power your search campaigns, bid strategies, rules, and more. See your Floodlight Conversions alongside Analytics 360 metrics and use non-last click attribution models based on Analytics 360 activity columns.

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    Display & Video 360

    Use a single set of Floodlight tags to measure deduplicated conversions from search, display, social and rich media. You can also re-engage customers with display remarketing from search with Search Ads 360.

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Bain report: How top brands grow with timely customer connections.

New research from Bain shows how leading marketers are using platform integrations and technology to boost customer engagement by delivering more relevant experiences in the moment.

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Bain report: How top brands grow with timely customer connections.