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Easy-to-use tools for your business.

Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.

Get better insights to drive your business.

Get better insights to drive your business.

Get better insights to drive your business.
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    Grow your business with solutions for all of your needs.

    Our free analytics and optimization tools help you grow your business with smarter marketing.

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    Easy-to-use tools.

    Simple tools with powerful insights enable you to spend less time analyzing data and more time delighting customers.

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    Big results for smaller budgets.

    Access free and self-service solutions that take your marketing to new heights at little to no cost to your business.

Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.

Mariam Naficy, Founder & CEO, Minted

Marketing solutions for every business.

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Analytics

Understand your customers so you can deliver better experiences.

Analytics
Designed to work together.

Designed to work together.

Our solutions are built to work together, so you can easily access insights across products — to deliver better customer experiences.

Designed to work together.
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    Do even more with your insights.

    Connect Google Analytics with Optimize, Surveys, Tag Manager, and Data Studio so you can quickly get the insights you need to deliver timely, relevant customer experiences.

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    Get a complete picture of your advertising.

    Google Ads integrates with Analytics so you can easily see the full customer cycle, from how they interact with your marketing to how they finally complete the goals you’ve set for them on your site.

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    Deliver more relevant advertising experiences.

    Keep people engaged from their search to your site — and beyond. An Optimize and Google Ads integration makes it easy to test personalized landing pages to drive better results.

How to build a culture of growth.

This guide for executives, directors, and managers shows how marketing optimization can transform your company and drive growth by focusing on customer experience.

Read more
How to build a culture of growth.

Grow with Google Ads.

Reach more of your customers across Google Search, Maps, YouTube, and beyond.

Learn more
Grow with Google Ads.
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Looking for enterprise solutions?

Google Marketing Platform also offers enterprise-level solutions for businesses who need a little more muscle in their marketing.

See solutions