Get essential customer insights.

Get essential customer insights.

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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See what’s in it for you.

See what’s in it for you.

See what’s in it for you.
  • people icon

    Unlock customer-centric measurement.

    Understand how your customers interact across your sites and apps, throughout their entire lifecycle.

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    Get smarter insights to improve ROI.

    Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data.

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    Connect your insights to results.

    Take action to optimize marketing performance with integrations across Google’s advertising and publisher tools.

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    Make your data work for you.

    Quickly analyze your data and collaborate with an easy-to-use interface and shareable reports.

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Google Analytics allows us to look at our data across platforms — web and app — to understand the full journey of our users. We’ve been able to cut our reporting time by 50%.

Sara Swaney, Director of Advancement, 412 Food Rescue

Dive into the details.

Get a reliable measurement foundation with built-in automation, intuitive and flexible reporting, cross-platform attribution, and so much more.

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Dive into the details.
Designed to work together.

Designed to work together.

Use Analytics with other Google solutions to get a complete understanding of your marketing efforts and enhance performance.

Designed to work together.
  • googleads icon

    Google Ads

  • Search Ads 360

  • display-video-360 icon

    Display & Video 360

  • logo-google-cloud icon

    Google Cloud

  • logo-search-console icon

    Google Search Console

See all integrations

Lider increases conversion rate 18X with Google Analytics.

Lider used Analytics for a single measurement source of truth across its website and app to re-engage users and find new users most likely to purchase. The result was an 85% decrease in CPA and 18X conversion rate improvement.

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Lider increases conversion rate 18X with Google Analytics.