In just a few years, connected TV (CTV) has become one of the most popular ways to watch video content. CTV viewers are delighted to watch the content they’re passionate about whenever they want. As for marketers, they love having the opportunity to combine the reach of TV with the relevance of digital.
It sounds like the perfect scenario. But just like in any good TV show, that’s when complications arise and the bad actors show up.
In this guide, you’ll learn about the key questions you can ask your inventory and media buying partners to ensure they’re taking a standards-driven approach to promoting a safe CTV ads ecosystem.