Google Ads and Analytics: Stronger together
Feature Brief

Google Ads and Analytics: Stronger together


Integrated tools to grow your business

Google Ads is a powerful tool that helps marketers grow online businesses. Google Analytics offers detailed insights into how people engage with websites. By linking the two platforms, marketers can increase the power of both.

Marketers are confronted with strategic decisions every day. Which keywords drive awareness and which drive conversions? Which marketing channels create the most interest from first-time visitors or high-value customer segments? Which products sell best with each marketing (and remarketing) campaign? A seamless integration between Analytics and Ads can open up a wide range of possibilities for your business.

Linking your Google Ads and Analytics accounts gives you a more complete understanding of the user path from impression to conversion.

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