The customer journey is no longer a straight line. As customers engage with brands across different devices and more channels, marketers have more information to sift through to fully understand the path to purchase.
For the savvy marketer, this challenge is also an opportunity — a unique chance to uncover insights that help deliver more tailored, relevant messaging that meets your customer in just the right moment.
Learn how you can use Analytics 360, part of Google Marketing Platform, to deliver valuable insights quickly using these powerful features:
- Native integration with Display & Video 360
- Built-in intelligence
- Cross-device capabilities
- Advanced attribution modelling
- Customer journey analysis
This guide will explore how successful teams are taking advantage of these Analytics 360 features to transform their understanding of the customer journey and drive better business results.