As customers engage with your business in new ways, it’s important that you are able to understand their journeys across multiple touchpoints and deliver better experiences that meet their evolving needs. App + Web properties in Google Analytics are designed to be a durable and flexible measurement solution built to scale with your business.
While App + Web properties offer unique cross-platform benefits, you do not need both an app and a website to take advantage of other great benefits like automated insights about your business that are easy to discover, drag-and-drop capabilities to customize your analysis and visualize your data, and integrations with other Google products to optimize the customer experience based on the insights you find.
If you are new to Google Analytics, create a free account and follow the instructions to get started with App + Web properties. If you use Google Analytics today, here are four steps to set up an App + Web property alongside your existing Analytics set up.