As customers engage with your business in new ways, it’s important that you are able to understand their journeys across multiple touchpoints, and deliver better experiences that meet their evolving needs. Analytics gives you the essential insights you need to be ready for what’s next, and the new Google Analytics is designed to help you get better ROI from your marketing for the long term.
While the new Analytics offers unique cross-platform benefits, you do not need both an app and a website to take advantage of other great benefits like automated insights about your business that are easy to discover, drag-and-drop capabilities to customize your analysis and visualize your data, and integrations with other Google products to optimize the customer experience based on the insights you find.
If you are new to Google Analytics, create a free account and follow the instructions to get started. If you use Analytics today, here are four steps to set up the new experience alongside your existing set up.