How leading marketers bring teams and technology together to better reach consumers
Guide

How leading marketers bring teams and technology together to better reach consumers

Today’s customers are endlessly curious — and a bit impatient. How do brands connect with them at just the right moment? For today’s successful teams, it comes down to one major factor: timeliness.

Powered by insights from Bain & Company, this guide explores how successful teams are bringing ads and analytics technology together to deliver timely, relevant marketing. Learn how top brands like adidas paired brand and performance teams on Google Marketing Platform to create deeper customer connections — and how Fox used Google Cloud to deliver a box office smash.

Read the guide to discover four organizational strategies that lead to better customer experiences, and learn how they’re paying off for successful brands.

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