Merge bidding and machine learning with Smart Bidding

To succeed with your digital marketing programs, you need efficient, effective bid management. But today’s advertising landscape is constantly in flux, and your company’s advertising goals can change just as fast. If you constantly have to set bids and evaluate bid adjustments in response to changing conditions, your program’s effectiveness may be compromised.

That’s why we’ve enhanced Google Search Ads 360 with Smart Bidding, powered by Google’s intelligent, machine-learning capabilities and optimization. Smart Bidding automates the bidding process to improve campaign performance and help you get more from your marketing budget.