Learn how Display & Video 360 can support the evolution of your TV strategy in the wake of this TV ecosystem transformation:
Download PDF
The introduction of programmatic technology has allowed for more experimentation, adaptation and automation of TV buying. This major change to TV ad buying opens up a big opportunity for marketers. Modern marketers can utilize Display & Video 360 to connect their assets to maximize their value, innovate their TV strategy to drive their business forward and experiment to understand what works best for their business.
It's crucial to adapt quickly, integrating a strong connected TV (CTV) strategy into marketing plans help marketers come out on top.