Life in the new normal includes more connected TV (CTV) watch time than before. With more and more premium TV content available via streaming and accessible with programmatic technology, achieving reach through CTV in a high-quality, brand safe environment has never been easier.
To help marketers quantify this opportunity, we partnered with Comscore to evaluate the reach of Display & Video 360’s CTV advertising solutions in the US. Comscore’s analysis found that, with Display & Video 360, marketers can now reach 80 percent of all CTV households in the US and 92 percent of ad-supported CTV households. Download the infographic to learn more about the viewers you can reach with Display & Video 360 today.