The bells and whistles.

Bring your data together in one place. Get smarter, more complete insights to drive better decision-making and reporting. In addition, enable detailed reporting, measurement, and attribution across additional search engines including:

• QiHoo360
• Naver
• AdMarketplace
• Yandex

Capture cross-channel opportunities and insights with unified tag management using Floodlight.

Bring your data together with seamless integrations, including call tracking and the ability to upload offline conversions.

Business data uses information about your business to provide reporting insights and automate campaign management.

Make your search campaigns smarter and more responsive with real-time data, analysis and bid adjustments powered by Google’s machine learning and optimization.

Portfolio-level bidding auto-optimizes to hit your goals.

Chart bids to see bidding frequency and visualize trends.

Measure conversions that start with a click on one device and end with a conversion on another.

Optimize using a robust set of audience signals and mobile-specific capabilities like mobile bid automation and geo bid adjustments.

Promote your app across Google Search with support for Google Ads app install ads.

Automate your search ads, keywords and bids on the fly with inventory-aware campaigns, seamlessly linked with Google Merchant Center.

Adaptive Shopping Campaigns auto-optimize for peak performance.

Google Ads Local Inventory Ads are fully supported.

Tailor your ads to your audience with full support for Google Ads RLSA campaigns. Use audience signals to refine your bidding strategy.

Bid smarter by defining custom Floodlight variables based on user segments, such as location and participation in a rewards program.

Re-engage the right customers using display remarketing from search ads with search intent signals.

Bring your Google Analytics site goals into Search Ads 360 to report and optimize onsite engagement.

Enjoy even more features with Analytics 360:

• See Floodlight Conversions alongside Analytics 360 metrics such as "Bounce Rate" or "Page Views"
• Create bid strategies that use Analytics 360 goals or transactions, and create rules that uses Analytics 360 metrics.
• Use non-last click attribution models based on Analytics 360 activity columns

Easily manage multiple types of tags from sources such as Analytics, Floodlight, and more.

Instantly launch and monitor Search Ads 360 advertisers and campaigns, across engines, by linking with Campaign Manager 360.

Export Search Ads 360 data with the power of BigQuery to securely share insights within your organization and beyond.

You can now view your Search Ads 360 metrics with a new easy-to-digest Data Studio template.

With seamless integration, you can access upgraded inventory management feeds. So anyone on your team can act on live updates, as they happen.

Work seamlessly with third-party solutions, including Adobe Analytics (Omniture) for reporting and bid optimization.

Create, manage, and report on campaigns for the following search engines:

• Google Ads
• Bing
• Yahoo! Japan
• Yahoo! Gemini
• Baidu

Measure and take action on paid social data in an easy, automated way.