The nuts and bolts.

We’ve packed Google Tag Manager with lots of great solutions to take the pain out of tagging.

The nuts and bolts.

Tag Technology

Get full control over how your tags are defined and fired.

Usability

Designed with marketers in mind, Tag Manager’s user-friendly design and security makes it a hit with IT teams too.

Accounts and User Roles

Share the right access with all the right people. Control permissions to ensure marketers and developers can work together safely and effectively.

Triggers

Control when and how your tags fire to get all of the data you need.

Templates

Quickly adopt new marketing solutions whenever you’re ready with built-in templates for Google and third-party measurement and marketing tags.

Consent Support

Respect user consent choices for cookie usage with the Google tag and other third-party tags.

Integrations

Tag Manager integrates with other Google solutions to help you more efficiently and effectively launch and manage your campaigns.

Automated Tag Management

Customize your infrastructure with the full-featured Tag Manager API. Build your own solutions and set better integrations to fit your existing workflow.

Find a solution that fits.

Tag Manager offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with measurement faster.

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Find a solution that fits.