The nuts and bolts.
We’ve packed Google Tag Manager with lots of great solutions to take the pain out of tagging.
Get full control over how your tags are defined and fired.
Accelerated Mobile Pages (AMP) Support
Asynchronous Tag Loading
Fire tags asynchronously, so they load independently from one another and don’t slow down your pages. Pages can load faster and data collection can start sooner.
Define Reusable Variables
Pick the most important data elements on your pages and easily collect them with variables.
Mobile App Support
With Firebase support, you can update marketing metrics at-will and send that data to Google and other partners, such as Kochava, Tune, AppsFlyer, Apsalar, and Adjust.
Server-Side Tagging in Tag Manager 360 allows you to move many third-party tags off your site and into a new server container hosted in your Google Cloud account. When customers interact with a page on your site, third-party tags are loaded directly in the server container rather than the site – giving you faster page load times.
Maintain control over your site’s security. Define specific tags or tag types that can be fired from your pages.
You can temporarily disable a tag from firing without having to delete the tag or adjust its triggers — perfect for troubleshooting or working on a timed campaign.
With tag sequencing you can specify tags to fire immediately before or after a given tag to ensure that things happen just the way you expect.
Designed with marketers in mind, Tag Manager’s user-friendly design and security makes it a hit with IT teams too.
Easy-to-Use Web Interface
Keep it simple. Tag Manager is designed to be intuitive and easy to use.
Organize tags, triggers, and variables into logical groupings, making them easier for your and your team to work with.
Instant Search and Autocomplete
Quickly and easily find anything in your containers with instant search and autocomplete features.
Publish in Seconds
Add new tags or edit existing ones with just a few clicks. Then, publish these changes to your users in seconds.
See how the changes you’ve made actually work before deploying live to your site.
Site Tag Overview
See all tags within your container — and any associated triggers — at once. You can easily add tags or select those you’d like to change or remove.
Keep a robust record of what’s been published on your site with the ability to easily return to a prior version at any time.
Easily work on tags at the same time as teammates. Simply create a new workspace, make changes, and hit publish without affecting other workspaces.
Enterprises using Tag Manager 360 have an unlimited number of workspaces.
Accounts and User Roles
Share the right access with all the right people. Control permissions to ensure marketers and developers can work together safely and effectively.
Agencies that manage multiple accounts for different clients can see all of their accounts in one place and switch between them seamlessly.
Many people can use the same account, so it’s easy to work with all of the members of your team.
Select levels of access for different users with user permissions. For example, you can decide that marketers can make changes but only IT can publish them.
Approvals (Tag Manager 360 Only)
Involve more stakeholders in the tagging process without giving them full Publish access.
Zones (Tag Manager 360 Only)
Give users access to publish certain types of tags on certain parts of your site. For example, give your marketing team and agencies Publish access to their own containers, but limit them to only your marketing pages. This gives them the flexibility to manage their tagging independently and reduces work for admins and developers.
Control when and how your tags fire to get all of the data you need.
Set a tag to fire when a particular element is clicked — for example, when a user clicks the ‘buy now’ button or a link that leads away from your site.
Set a tag to fire based on a custom, logged event, such as a user engaging with a widget or a custom video player on your site.
Set a tag to fire when a particular form is submitted — no additional code required.
Page View and History Change
Set a tag to fire when a particular page is viewed, like when the page URL matches your thank you page or a page is asynchronously loaded.
Quickly adopt new marketing solutions whenever you’re ready with built-in templates for Google and third-party measurement and marketing tags.
Community Template Gallery
The Community Template Gallery is an open platform where third-party vendors can share tag templates that they maintain. You can then customize these templates to easily implement those tags on your website.
Natively supported third-party tags
Tag Manager 360 natively supports many third-party tag templates. You can find all them on our Supported tags page.
Respect user consent choices for cookie usage with the Google tag and other third-party tags.
See a complete view of the consent settings across all the tags in your container. From here you can also manage consent settings in bulk, like adding a personalization storage consent type to multiple tags at once.
Consent support for third-party tags
Customize the consent settings for any tag in your container. You can see which types of consent each tag requires and specify whether any additional types of consent are necessary for the tag to fire, like requiring consent for analytics cookies.
Tag Manager 360 provides support for multiple consent types. These consent types correspond to options you might include in your consent management solution. If a user does not give consent to the specific consent types you’ve selected for the tag, the tag will not run.
Tag Manager integrates with other Google solutions to help you more efficiently and effectively launch and manage your campaigns.
Campaign Manager 360
Marketers and agencies can push Floodlight activities directly from the Campaign Manager 360 user interface to Tag Manager for approval.
Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.
Google Analytics 360
Google Analytics 360 helps businesses measure and understand the customer journey. There are many ways Analytics 360 works with Tag Manager 360.
Google Optimize 360
Google Optimize 360 allows you to test variants of web pages and see how they perform against an objective that you specify. You can set up Optimize 360 on your site with Tag Manager 360.
Third-Party Tag Support
Automated Tag Management
Customize your infrastructure with the full-featured Tag Manager API. Build your own solutions and set better integrations to fit your existing workflow.
Easily integrate the Tag Manager API into your systems to seamlessly manage user access, preview and publish containers and tags, and much more.
Apps Scripts Integration
Easily access and use the Tag Manager API through Google Apps Script. Automate and integrate Tag Manager with your favorite Google apps — like Gmail, Calendar, Docs, and Drive.