Connect online and offline insights
Feature Brief

Connect online and offline insights

The whole view for your team

Google Analytics 360 is built to connect the dots. It lets you link your online and offline information to develop a fuller understanding of user behavior. That means everyone can collaborate: marketers can serve the right ads, website developers can improve designs, and your whole team can make smarter decisions.

Learn how Analytics 360 can help you combine insights from all your channels to see the full picture. And find out how the integration with BigQuery, Google Cloud’s enterprise data warehouse, helps you merge information in Analytics 360 with your own proprietary information sources, including sales pipeline data from Salesforce Sales Cloud. Now you can focus on serving real people rather than devices or cookies.

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