Go beyond the last click with Data-Driven Attribution
Feature Brief

Go beyond the last click with Data-Driven Attribution

Understand how users respond to your advertising

Google Analytics 360 helps you understand every digital marketing touchpoint, and it can show you which combinations of channels work best. That way you can reach your marketing objectives and get the most out of your marketing budget, knowing the impact of your efforts. Data-Driven Attribution in Analytics 360 generates a custom model for assigning conversion credit to marketing touchpoints throughout the customer journey. However you want to better reach your customers and improve their experience — analyzing channels and keywords, measuring ad value, or identifying relevant user segments — Analytics 360 can help.

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