Deeper insights through Google integrations
Your business might be running dozens of advertising campaigns at the same time, but you still might not have a single, unified platform that shows how all those campaigns connect to conversions. If that’s the case, you may be missing the full picture, including key steps between awareness and purchase.
All web analytics tools can generate reports from a single source. But aligning information from multiple sources in real time can help you get deeper insights and move beyond conversions to understand engagement.
Find out how the reporting integration between Google Analytics 360 and Google Display & Video 360 gives you multi-channel insights. That lets you see exactly how Display & Video 360 and Campaign Manager campaigns are driving conversions and engagement.