See the customer behavior trends driving your business
Customers today are using multiple devices and following many paths to purchase. Turning that behavior into insights and using them to drive results can be a real challenge.
Google Analytics 360 was created to address this challenge. It gives you customer analytics that reveal insights about how users behave — whether they’re online or offline. With Analytics 360, you can consolidate information about customer behavior in an easy-to-use interface, perform meaningful analysis and segmentation to get customer insights, and work with those insights to drive marketing effectiveness.