Explore what brands can do to put privacy into practice.
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People want control over their data — and almost half are prepared to switch brands to get it.
But when people struggle to trust brands with their information, how can marketers get the insights they need to deliver excellent experiences?
To find out, we partnered with Ipsos to survey 16,000 people across Brazil, Canada, Mexico, and the U.S. to learn more about why positive privacy experiences matter — and how brands can create them.
