Build better budget plans

The Budget Management feature in Google Search Ads 360 helps marketers plan their budgets in an easier, more efficient way. It allows you to manage and forecast your campaign budgets and performance, all within the Search Ads 360 interface.

With Budget Management, you get the tools you need to build a budget plan, complete with goals and performance objectives. You can see how your budget groups are pacing alongside spending and performance forecasts. For any groups that are lagging behind or leaping ahead, you’ll get instant, actionable recommendations on how to adjust them and get back on track.