Strengthen your campaigns with Analytics 360 audiences
Feature Brief

Strengthen your campaigns with Analytics 360 audiences

Google Marketing Platform was built to help marketers better understand how customers engage with their sites and apps and then re-engage with them across all marketing touch points. With Analytics 360, you have access to a powerful set of audience capabilities, enabling you to create tailored audiences based on a detailed view of your customers’ paths to purchase.

Analytics 360 works hand in hand with Display & Video 360 so that you can quickly put your audience insights to work in your marketing campaigns. With more audience features at your fingertips, you’ll be able to create smarter campaigns in Display & Video 360, using specific messaging that will resonate with your customers — and drive sales.

You might also like: