Tag management made easy.

Tag management made easy.

Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.

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How tag management solutions can help.

How tag management solutions can help.

How tag management solutions can help.
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    Increase your agility.

    Efficiently add and update your own website tags to better understand conversions, site analytics, and more.

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    Integrate easily.

    Tag Manager supports and integrates with all Google and third-party tags.

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    Put your mind at ease.

    Error checking, security features, and speedy tag loading ensure that all your tags work.

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    Collaborate across your team.

    Improve collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.

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With Google Tag Manager, it’s a matter of an hour or so from receiving a tag to testing to QA to deployment. It’s exponentially better.

Mona Gandhi, Software Engineer, Airbnb

Dive into the details.

Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags.

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Dive into the details.
Designed to work together.

Designed to work together.

Tag Manager works seamlessly with Google and third-party tags, so you can change tags on the fly – saving time and increasing efficiency.

Designed to work together.
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    Google Ads

    Conversion tracking, basic remarketing, and dynamic remarketing are fully supported with Google Ads.

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    Third-Party Tag Support

    Templates for third-party vendor tags simplify code publishing and help eliminate errors. Find vendor templates already available in Tag Manager or explore additional templates from the Community Template Gallery.

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Find a tag management solution that fits.

Tag Manager offers simple, yet powerful solutions to help small businesses and large enterprises get up and running with measurement faster.

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Airbnb improves vendor data collection to 90% with Tag Manager.

Airbnb turned to Tag Manager to streamline its system for website tags. The result was better vendor data collection and a faster site.

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Airbnb improves vendor data collection to 90% with Tag Manager.

Related solution

Learn about our other tagging solution and how it works with Google’s advertising and analytics products