Consumer research made easy
Google Surveys is a market research platform that surveys internet users. With Surveys, marketers who want to predict consumer behavior and evaluate market trends have an easy, cost-effective tool to get the answers they need in just a day or two. An online panel of tens of millions of users and a mobile panel with four million users help to make this possible.
This white paper explains how Surveys works. The report covers how Surveys approaches sampling, pricing, and more, while also discussing its approach to mitigating different kinds of biases.