The way we watch TV has fundamentally changed. The popularity of on-demand and over-the-top streaming services, the proliferation of devices, and the availability of more high-quality content means that we’re able to watch wherever, whenever, and however we want.
While this is great for consumers, it can create complexity for marketers. But there is also opportunity — you can now use advanced insights and automation to more effectively reach viewing audiences, however they choose to watch.
We’ve launched a guide for marketers that is all about that opportunity. Learn what TV and video viewing behavior looks like in today’s world and get recommendations for how to apply advanced insights and automation to reach viewing audiences more effectively.