Google Marketing Platform
Feature Brief

Use Google’s latest dynamic tagging solution for better site measurement

The best way to measure online conversions and optimize the value of your digital marketing investment is to place tags on every site of your page, known as sitewide tagging. By implementing the global site tag or Tag Manager, you will gain access to a number of added benefits and enhancements, including future-proofing conversion measurement, code-less tag management, the ability to achieve faster and easier integration, and more accurate conversion measurement. If you are a new or existing Analytics user who does not currently use one of our sitewide tagging solutions, we recommend that you upgrade to enjoy consistent measurement across your advertising and analytics.

Read this article to learn the benefits of using one of our sitewide tagging solutions.