BuzzFeed stays ahead of the native content curve with Google Surveys 360
Case Study

BuzzFeed stays ahead of the native content curve with Google Surveys 360

Understanding the buzz

BuzzFeed is a global leader in all things trending and shareable. It also practices a unique advertising strategy rooted in experimentation. So, when the company wanted to get a better sense of ad effectiveness, it turned to Google Surveys 360 to develop a solution tailored to native content. The results? Fast, reliable insights that help BuzzFeed stay on the pulse of culture and storytelling.

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