Google Surveys 360 helps Lenovo innovate by understanding their customers
Case Study

Google Surveys 360 helps Lenovo innovate by understanding their customers

Developing products with help from the people who buy them

As the world’s leading PC manufacturer, Lenovo relies on real-time, actionable insights to build the products of tomorrow. With Google Surveys 360, the company was able to incorporate the customer voice into the development process on a number of key design and user experience initiatives — and shift the right resources into place to innovate and move development forward.

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